Marketing has been the soul of any prospering business since forever. As we have evolved, our ways of marketing have evolved too. Earlier, marketing used to be done via radio advertisement, roadside banner displays and other traditional ways. Even today the traditional ways do exist but it isn’t enough anymore. With easy access to data and the introduction of numerous digital channels, marketing has been mutated to Digital Marketing. But the thing that still remains the same is the competition. Even though marketing is more digital than traditional now, it isn’t an easy nut to grind and especially if the approach isn’t right. You still need to stand out from the rest of your rivals.
Now, you must be wondering what exactly you need to do to make your business flourish. Well, in that case, the first thing you need is to read this article till the end as I am going to tell you 7 B2C Digital Marketing Rules You Strictly Need to Boost Your Sales.

1. Know Your Audience (Data Analysis):

Obviously the first and foremost requirement for any successful B2C online marketing campaign to succeed is knowing your target audience. You just can’t go targeting random people who don’t even have any interest in knowing what you do. With tons of data analytics tools available, having in depth knowledge about your target audience is not so hard. If you know your audience, you will end up saving time, money and resources which are very important to stay ahead of others. Also, knowing your audience will help you target the right B2C Marketing Channels.

2. SEO/SEM:

Once you have your target audience, the second step is to optimize your business website. In today’s digital world, it is very important that you are easily searchable on the web. Nowadays, people are so busy that they don’t even scroll to the 2nd page of Google. Therefore, it is very necessary that your business website makes it to the first page of Google for a variety of keywords. Even though SEO(Search Engine Optimization) is a core part of any B2C Marketing strategy, you can always opt for SEM(Search Engine Marketing) using tools like Google Adwords to get quick results.

3. Increase your online presence(Social Media Marketing):

With so many social media platforms around, building a strong web presence will always help any B2C business in the long run. Moreover, having a strong web presence helps in building brand awareness and also offers businesses to engage with their audience, get feedback, product reviews and more, conveniently. Furthermore, it will be easier for people to learn about new products, offers and all the latest happenings around your business.

4. Affiliate your business/Membership:

Affiliate Marketing is one of the best ways to earn money via Digital Marketing. Everyone loves earning a few bucks as a commission on someone else’s sale and setting your business up for affiliate marketing programs can prove to be of great worth for your B2C online sale. You can also offer visitors membership programs and other rewards on sign-up or on a successful sale/conversion.

5.Email Marketing/Push Notification:

Data suggests that B2C marketers who prefer using email marketing to boost sales tend to generate more revenue for the business. Sending promotional emails, newsletters, video advertisements via email can drive your sale upwards considerably.

6.Hire Influencers:

Instagram is one of the best platforms to hire social media influencers. Hiring influencers relevant to your business can boost your sales. Moreover, tools like HypeAuditor, TweetDeck, Social Crawlytics and others can help you can easily find influencers for your business.

7.Retargeting/Remarketing:

Retargeting is one of the most powerful B2C Digital Marketing strategies. Retargeting is an essential tool designed to help B2C businesses reach 98% of users who don’t convert right away. It targets consumers based on their previous actions on the internet/cookies. Retargeting involves targeting previous consumers that have had interactions on your website. Moreover, retargeting is a pretty cheap B2C Digital marketing idea and one of the best online marketing practices. Retargeting can help businesses get people to convert as it mainly targets people who didn’t convert the first time they visited the website. Also, using Adwords with retargeting is much cheaper and has a lower risk.